{"id":3693,"date":"2020-12-14T15:11:50","date_gmt":"2020-12-14T14:11:50","guid":{"rendered":"https:\/\/packnatur.at\/?p=3693"},"modified":"2021-03-11T15:58:07","modified_gmt":"2021-03-11T14:58:07","slug":"transpackaging","status":"publish","type":"post","link":"https:\/\/packnatur.at\/en\/transpackaging\/","title":{"rendered":"Transpackaging"},"content":{"rendered":"<div id=\"block_title_with_image-block_5fd772058d1f3\" class=\"block_title_with_image\">\n                        \n<div class=\"block-title-with-image__background-container\">\n    <div class=\"block-title-with-image__background\" style=\"background-color: #d7ddce;\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"block-title-with-image-content\">\n                                                    <h1 class=\"block-title-with-image__title\">Transpackaging<\/h1>\n                                                <div class=\"block-title-with-image__image-container\">\n                        <div class=\"img\" style='background-image: url(\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_vietnam_installation_3.jpg\"); background-repeat: no-repeat; background-position: center; background-size: cover; '><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n            \n<div class=\"container\">\n    <div class=\"row\">\n        <div class=\"block-title-with-image-content\">\n\n                            <h2 class=\"block-title-with-image__title2\">CONSTANTIN LUSER, BETTINA REICHL, KULTURZENTRUM MINORITEN GRAZ, 2000<\/h2>\n            \n                            <div class=\"block-title-with-image__intro\">Commerce, science, society, art\u2026 \u2018Transpackaging\u2019 analyses and questions many topics. The basic installation, made of natural packaging, is situated under an installation of synthetic packaging, hovering beneath the roof, which serves as both a mirror image of and contradiction to the installation below. This is an allegory to an experience witnessed by one of the exhibition\u2019s creators, Bettina Reichl. She first visited Vietnam in 1993, at a time when the Saigon markets were full of the most beautiful natural packaging imaginable \u2013 field crops spread out to dry, and fresh meat wrapped in banana leaves. By the time she returned in 1999, the roads had been widened and covered with asphalt, but a layer of plastic floated above the rice fields, and white polystyrene containers littered the sides of the roads.<\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n<section id=\"block_6018164bab893\" class=\"block-gallery\">\n\n    <div class=\"block-gallery__container\">\n        <div class=\"block-gallery__container-inner\">\n            <div id=\"gallery-nr-63\" class=\"block-gallery__gallery\" data-autoplay=\"1\">\n                <div class=\"gallery-image-container quer \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_vietnam_installation_3-1.jpg\" class=\"gallery-image quer\" \/>\n                        <\/div><div class=\"gallery-image-container hoch \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_vietnam_installation_1.jpg\" class=\"gallery-image hoch\" \/>\n                        <\/div><div class=\"gallery-image-container quer \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_produkte.jpg\" class=\"gallery-image quer\" \/>\n                        <\/div><div class=\"gallery-image-container quer \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_grafik.jpg\" class=\"gallery-image quer\" \/>\n                        <\/div><div class=\"gallery-image-container hoch \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_forschung_8.jpg\" class=\"gallery-image hoch\" \/>\n                        <\/div><div class=\"gallery-image-container hoch \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_forschung_6.jpg\" class=\"gallery-image hoch\" \/>\n                        <\/div><div class=\"gallery-image-container hoch \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_forschung_5.jpg\" class=\"gallery-image hoch\" \/>\n                        <\/div><div class=\"gallery-image-container hoch \">                            <img decoding=\"async\" src=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_forschung_4.jpg\" class=\"gallery-image hoch\" \/>\n                        <\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The second exhibition room houses the synthesis \u2013 refrigerators in which the fruits of cutting-edge research is preserved as though in a safe. This research aimed to use state-of-the-art technology to convert natural raw materials such as hemp, straw, wood, algae, fruit waste, whey, proteins, vegetable oils and starch into innovative packaging solutions. What was sugar yesterday looks like plastic today \u2013 and will be compost tomorrow. The exhibition documents the transformation of the natural into the synthetic, as well as into the artistic \u2013 as illustrated by the designer gourds grown by Jan Velthuizen. During the exhibition, visitors discover that today\u2019s packaging has a much wider application than its original intended purpose. Arnold Reinthaler\u2019s project &#8216;Entanglements&#8217; uses marketing mechanisms to incite us to order a knitting set, while Constantin Luser examines the relationship between visible and explanatory structures by injecting a text into an air bubble wrap, which rids it of its protective wrapping function and turns it into a conveyor of information, around which it forms a protective shield.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8216;The bag\u2019 by Emanuel Danesch, David Rych and Gabrielle Cram protects our private space from the over-stimulation of the public space. Visitors may be tempted to partake in the \u2018packaging buffet\u2019 (Communicatering) while serenaded by the &#8216;No. 1 Vienna Vegetable Orchestra\u2019, the instruments of which are all crafted out of vegetables. If the audience does indeed choose to eat one of the items from this edible sculpture, they not only transform this work of art into waste but suddenly find themselves caught in a contradictory position, being part of the synthesis and part of the artistic process. And this is the very intention of the artist, who aims to underline that people alone are essentially the only thing that really matters.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The second exhibition room houses the synthesis \u2013 refrigerators in which the fruits of cutting-edge research is preserved as though in a safe. This research aimed to use state-of-the-art technology to convert natural raw materials such as hemp, straw, wood, algae, fruit waste, whey, proteins, vegetable oils and starch into innovative packaging solutions. What was [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"class_list":["post-3693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transpackaging - Packnatur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/packnatur.at\/en\/transpackaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transpackaging - Packnatur\" \/>\n<meta property=\"og:description\" content=\"The second exhibition room houses the synthesis \u2013 refrigerators in which the fruits of cutting-edge research is preserved as though in a safe. This research aimed to use state-of-the-art technology to convert natural raw materials such as hemp, straw, wood, algae, fruit waste, whey, proteins, vegetable oils and starch into innovative packaging solutions. What was [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/packnatur.at\/en\/transpackaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Packnatur\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T14:11:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-11T14:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/packnatur.at\/wp-content\/uploads\/2020\/12\/transpackaging_vietnam_installation_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Kern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Kern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/\"},\"author\":{\"name\":\"Lisa Kern\",\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/#\\\/schema\\\/person\\\/d00a4ca12688af8ba9fcd5333800ebb7\"},\"headline\":\"Transpackaging\",\"datePublished\":\"2020-12-14T14:11:50+00:00\",\"dateModified\":\"2021-03-11T14:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/packnatur.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/transpackaging_vietnam_installation_3.jpg\",\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/\",\"url\":\"https:\\\/\\\/packnatur.at\\\/en\\\/transpackaging\\\/\",\"name\":\"Transpackaging - 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