PACKNATUR® NETTING SUCCESSFULLY BROUGHT TO THE UK MARKET BY WHOLEGOOD
What experience did you make with our netting after one year?
“The Netting has been great in ensuring our customers understand we are serious about removing plastic from our supply chain. It also adds value cosmetically.”
Did you get feedback from your customers?
“Yes – Lots of positive feed back from customers and relief that we were not using plastic.”
Does it support your marketing?
“Yes – Because sustainability is key for our brand and messaging the story of the net and the fact that we use it is within a lot of our marketing.”
You told us that you could increase your sales in the last months siginficantly. Does our packaging play a role in that?
“During the pandemic our sales increased significantly, I think the quality of our offer with the way it is packaged is key for returning customers. We have reached so many new customers over the past few months that in many instances it may have been the fist time that a customer had ever seen or understood that home compostable packaging like this existed. Of course once you have seen it it allows people to start asking why everybody isn’t using it, whether it creates loyalty or not the key is that people start to ask questions.”
Photos: Rosalind Atkinson