¡Viva España! ¡Viva Packnatur®!
The majority of fruits, citrus fruit and vegetables sold in European supermarket chains is grown and packed in Spain. Thanks to Tecny Media more of these will be packed in PACKNATUR® cellulose tube netting from VPZ Verpackungszentrum in the future.
We asked Diego Moreno, CEO of Tecny Media, for a short feedback.:
What experience did you make with our netting at the introduction in your market?
“The experience is a positive one. We are combining technical work with a sales approach based on the expectations that Packnatur® generates, facing the growing demand of packaging made of sustainable raw materials.”
Did you get feedback from your customers?
“Yes, we are in constant contact with our clients and they have verified that the Packnatur® mesh meets their expectations of a 100% home compostable packaging.”
Does it support your marketing?
“The sales curve shows us that it does. Four years ago we started the project with Packnatur® and the growing sales volume demonstrates and confirms our commitment to this project.”
In your opinion, does it keep the product fresher for longer?
“In our opinion it is obvious and it has been demonstrated that being made of a natural fiber, the humidity and hydration level of the packaged product is higher than with a mesh based on plastic material. With this in mind, it undoubtedly prolongs life in the sales line.”
Photo: Tecny Media